Make a donation to let our callers know you've got their backs.

Kroger Community Rewards

The Kroger Community Rewards program makes it easy to donate when you shop for groceries. Once you link your card to New River Abortion Access Fund, all you have to do is shop at Kroger and swipe your Shopper’s Card. Here’s how it works:

1. Sign in to your online Kroger account.

2. Search for New River Abortion Access Fund at

3. Enter the name of our organization or UV381 to select us as the organization you want to support.

4. Select New River Abortion Access Fund from the list and click “Save”.

Fund abortion every time you shop for groceries.

Any transactions using the Shopper’s Card number associated with your online account will be applied to the program, at no added cost to you. Don’t forget to re-enroll your Kroger Card annually!