Kroger Community Rewards

The Kroger Community Rewards program makes it easy to donate based on the grocery shopping you do. Once you link your card to New River Abortion Access Fund, all you have to do is shop at Kroger and swipe your Shopper’s Card. Here’s how it works:

First, create an online Kroger account.

A digital account is needed to participate in Kroger Community Rewards. If you already have a digital account, simply link your Shopper’s Card to your account so that all transactions apply toward NRAAF.

Link your card to New River Abortion Access Fund.

Supporting our organization is as simple as updating the Kroger Community Rewards selection on your digital account.

1. Sign in to your online account.

2. Search for New River Abortion Access Fund at

3. Enter the name of our organization or UV381 to select us as the organization you want to support.

4. Select New River Abortion Access Fund from the list and click “Save”.

Fund abortion every time you shop for groceries.

Any transactions using the Shopper’s Card number associated with your online account will be applied to the program, at no added cost to you. Don’t forget to re-enroll your Kroger Card annually!

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